In a bid to remind women of the importance of checking their breasts regularly to catch breast cancer symptoms early, supermarket Asda has announced it will be printing new health advice on all own-brand sanitary products.
It is the first producer of sanitary products to put voluntary women’s health messages on its packaging – and it’s also going to be donating £25,000 to Breast Cancer Now and Breast Cancer Care through sales of these products.
The move forms part of the Tickled Pink campaign, which Asda has been running for more than 20 years. Customers will begin seeing the new packaging on products from July, with existing stock still needing to be sold – but the messages will be on these products permanently.
Chief executive of Breast Cancer Now, Baroness Delyth Morgan commented on the news, saying:
“The earlier breast cancer is found, the better the chance of beating it – so it’s incredibly important that all women are equipped with the information they need to check their breasts regularly, to be breast aware and know what’s normal for them. This announcement is a very positive step forward to ensuring that this important information is available to women in an accessible way.”
According to the charity, one in eight women in the UK will face breast cancer during their lifetime so it is important that you arm yourself with the facts and know what the signs and symptoms of the disease are. You need to get to know how your breasts feel and look, as everyone’s are different. Check the entire breast area, including the armpits and upper chest.
Find our BREAST-i breast cancer detection kit online now.